10 Must-Do Luxury Experiences in AlUla, Saudi Arabia’s Hidden Gem

AlUla is fast becoming one of the most exclusive destinations in the world—a surreal fusion of ancient history, dramatic desert landscapes, and ultra-luxury experiences. Once a crossroads for ancient traders, today it’s the ultimate escape for discerning travellers seeking something both culturally rich and completely remote.

Here are 10 must-do experiences in AlUla, curated for those who demand the extraordinary:

1. Private Sunrise at Hegra (UNESCO World Heritage Site)

Explore the ancient Nabataean tombs of Hegra with a private guide—ideally at dawn, when the sandstone glows gold and the site is still and silent.

2. Helicopter Tour Over the Rock Formations

Soar over AlUla’s iconic landmarks like Elephant Rock and Jabal Ikmah with a private aerial tour—an unforgettable way to take in the region’s vast beauty.

3. Exclusive Desert Dining Experience

Dine under the stars with a bespoke table setup amid the dunes, complete with a private chef, soft lighting, and live oud music.

4. Stay at Habitas or Banyan Tree AlUla

Choose from two of the most luxurious properties in the region. Whether cliffside or tented, each stay offers immersive design, spa rituals, and total privacy.

5. VIP Access to Winter at Tantora or AlUla Moments

Attend world-class performances, from classical music to contemporary art, with priority seating and backstage access arranged through APSLEY.

6. Guided Rock Art & Heritage Trail Exploration

Discover thousands of years of history carved into sandstone with an archaeologist or cultural guide—offering rare insight into AlUla’s pre-Islamic heritage.

7. Wellness in the Desert

Enjoy holistic treatments in spa suites carved into the rocks or open-air yoga against a backdrop of untouched desert silence.

8. Private Stargazing with Bedouin Tea

The dark skies of AlUla are among the clearest in the world. We’ll arrange a guided astronomy session with luxurious touches: rugs, fire pits, and Arabian hospitality.

9. Horseback or Vintage Land Rover Tours

Travel the old incense route by Arabian horse or ride in a fully restored vintage vehicle, with refreshment stops and storytelling from local guides.

10. Helicopter Transfer to the Red Sea

For the ultimate extension, arrive or depart via private helicopter, linking AlUla with Saudi Arabia’s upcoming Red Sea luxury resorts.

Let APSLEY Curate Your AlUla Journey

Our local teams and concierge specialists are on hand to craft your journey with privacy, precision, and exclusive access every step of the way.

Contact APSLEY today to plan your bespoke itinerary to AlUla.